Seven Questions to Sketch
How the Global Knowledge Economy
Impacts Your Business

How far, and how deeply, has the most competitively advantageous knowledge in your industry traveled around the world? 
Where do you see the most important hubs of innovation emerging -- among your competitors, your suppliers, your customers? 
José Santos created the table below to help you draw a quick sketch of knowledge dispersion as it affects you and your organization. 
This is not a test: There is no score, and no right or wrong answers. 
What this is, is a step toward recognizing where the knowledge you need is coming from (and going next).  Just print the page and fill in the blanks.

Source of Competitive Advantage

Location (Region/country/city)

A. Lead Markets and Customers

Now  

Future

 

1. Where (in the world – not just your home country) are your most demanding customers?

2. Where are new ways of using your product or service emerging?

3. Where do/will you find trend-setting changes in regulation or industry structure?

4. Where are the maverick competitors starting up?

   

B. "Defining" products/technologies

1. Where are the critical new technologies in your industry originating?

2. Where are the most exciting new products in your industry being developed?

3. Where do/will you find the most innovative suppliers or potential partners?

 

   
     

 

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