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Read
the First Chapter - Free!
In Acrobat Reader® format, click
here for the first chapter of From Global to
Metanational, a book that Christopher Bartlett of Harvard
Business School says "will change the thinking of executives and
scholars alike."
Meet
the Metanational World
If metanationals are emerging as competitors to traditional multinational
companies, it's because the global business environment is changing.
For a start, there are six potent reasons that the knowledge and resources
that global companies need to compete are becoming increasingly dispersed
around the world. We've put them into a handy Acrobat
Reader® file for you to download.
@INSEAD Knowledge
Cementing the Deal: How a Western Company Leaves
its Mark on Asia
Imagine idle construction cranes, arms in mid-air looming over half-finished
buildings. Skylines across South East Asia looked that way after the
1997 currency crisis stalled the once-booming building activity in the
region. As the local cement manufacturing companies looked for a way
out of the spiral of debt, plummeting prices and over capacity that
subsequently engulfed them, the globalising Western cement giants decided
it was the perfect time to make their move into markets they had long
coveted. Professor Peter Williamson and Charlotte Butler present a trio
of case studies that illustrate three different perspectives of the
situation. Click
here.
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